Sunday, November 7, 2010

What is a Wellspring Effect

A wellspring is a path coming up through the ground's surface whereby naturally purified water "wells up" from the water table beneath, creating a pond or stream.

An economic wellspring effect begins when someone or a group of people produce positive referrals or comments within a social or communications network.  Rippling economic energy is then produced to the extent the original message stream was clear, focused, and sent in a repeated powerful way.

This also known as  "word of mouth," advertising.  This is the best way to get the word out on your product, service, or cause.

This is a term I invented.  A systematized plan for increasing your "wellspring effect," will strengthen your brand in a more natural self-sustaining way.

- Donald Michael Schwartz

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